Our signature framework
Everything we do is powered by the Social Clarity Engine™ — a proprietary framework developed by our founder, Karlee Marsh, built from years of working inside organizations as a creator, marketing lead, and strategist.
The Social Clarity Engine is a five-phase discovery-led system designed to take organizations from unclear and inconsistent to strategic, aligned, and fully equipped. It's not a template. It's not a checklist. It's a framework built on the belief that lasting social media growth starts with identity — and that every phase of the work should move your team closer to clarity, not further from it.
Every Otter Pocket engagement is rooted in this framework — because we've seen what happens when you skip the foundation. And we've seen what's possible when you don't.
Clarity - who you are on socials
strategy - built for your goals & audience
systems - clear & sustainable for your team
data - Data informed content decisions
training - equipping your team for growth
Our services
Full ecosystem build
Signature Offer | 6 Month ContractThis is where we build everything — from the ground up, with intention.
The Full Ecosystem Build is our signature offering and the most complete version of what we do. Over six months, we go all the way in. We start with discovery — getting clear on who you are, who you're reaching, and what your social media should actually be doing for your organization. From there, we build your strategy, your 30-day content calendars & systems, your workflows, and your reporting structure. Then we train your team to run it all with clarity and confidence.
Six months isn't arbitrary. Real ecosystems take time to build. We're not handing you a document and walking away — we're building alongside you, refining as we go, and making sure everything is functioning before we step back.
By the end, you don't just have a strategy. You have infrastructure — and a team that knows exactly how to carry it.
Pricing Starts at $2500/mo
The Dive workshop
One-Time ServiceBefore you build anything, you need to know where you stand.
The Clarity Stone is a focused, one-time audit of your current social media presence — designed to give you an honest, clear-eyed picture of what's working, what isn't, and what to prioritize first. No fluff, no generic advice. Just a sharp outside perspective and a strategic blueprint built specifically for your organization.
Think of it as your starting point. Whether you're brand new to social media strategy or you've been at it for years and something still feels off — the Clarity Stone gives you the clarity to move forward with confidence instead of guessing + 20 Content Ideas to get started.
Pricing Starts at $750
The Current Package
Full-Service Partnership | 12 Mo. ContractSome organizations don't just need a strategy built — they need a partner who stays in it with them.
The Current Package is our all-inclusive offering: we handle the strategy, content creation and the management, working alongside your team every single month. We're in the content, the calendar, the data, and the decisions. We're refining what's working, adjusting what isn't, and making sure your social media is always moving with purpose.
This isn't a retainer where you're paying for check-ins. This is a full strategic partnership — where we show up every month as invested in your growth as you are.
The 12-month minimum exists because sustainable growth doesn't happen in a quarter. We're here for the long game, and we want partners who are too.
Pricing Starts at $3500/mo
The Clarity Stone
Not every organization needs us to build from scratch. Some just need expert eyes, honest answers, and a team that walks away knowing exactly what to do.
The Deep Dive Workshop is an intensive consulting and training experience — designed to audit where you are, identify what's broken, and equip your team with the tools and knowledge to build something sustainable on their own. We assess your current social media presence, your internal systems, your team structure, and your content strategy. Then we get to work training your team on how to move forward with clarity and confidence.
This workshop is best experienced in person. There's something about a focused, in-the-room session that accelerates everything. Virtual sessions are available, and travel can be arranged for in-person engagements.
Pricing is Custom, $2500 minimum
Consulting & Training | Custom ExperienceReady to build together?
Your organization has a story worth telling and an audience waiting to hear it. Fill out the form and let's start building the strategy, the systems, and the presence that brings it all together.
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