Karlee has spent her career at the intersection of creativity, strategy, and mission-driven work — and she's sat in nearly every seat there is. As an influencer in the interior design space, she learned what it actually takes to build a real audience from scratch. In creative roles at churches, she understood the weight of communicating something that genuinely matters. As an internal marketing lead at nonprofits, she lived on the client side — wearing every hat, managing every deadline, and knowing firsthand what it feels like when the strategy just isn't working. And at a social content agency, she sharpened the systems and strategy side of what makes social media actually move.

That breadth isn't incidental. It's what shaped her belief that great social media strategy is never built from templates or trends — it's built from a deep, honest understanding of who an organization is and what makes them unmistakably themselves.

Karlee calls it their unfair advantage. The superpower most organizations are sitting on without fully realizing it. Her work is about finding it, naming it, and translating it into a social presence that connects with exactly the right people. The same way she loves watching a person step into their unique gifts and calling, she loves watching an organization walk in bold clarity on who they are — and what they were built to do.

When she's not building social ecosystems for her clients, she's a mom of two — and still deeply convinced that the right strategy, in the right hands, can change everything.